Why the Employee Experience Is the New Business Advantage

Employee Experience: Your Most Underrated Growth Lever
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In today’s economic climate, where businesses are being asked to do more with less, increasing the return on existing assets is a direct path to higher profitability.
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According to Diane Gherson, former CHRO at IBM, “Employee motivation explains two-thirds of our results in customer experience. And if we increase customer satisfaction by just five points on an account, we see an average 20% boost in revenue.”
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That’s the power of Employee Experience—or EX, as it’s often referred to in the English-speaking business world.
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What Is Employee Experience (EX)—And Why It Matters
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Employee Experience refers to the sum of all interactions an employee has with a company—before, during, and after their employment.
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It goes beyond a ping-pong table in the break room.
EX is about how people feel about the brand they work for, how they're managed, and whether they find purpose, clarity, and growth in their work.
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When employees have positive day-to-day experiences, their perception of the company improves. And so does their:

• Productivity
• Engagement
• Retention

The result? A significant impact on company performance and bottom-line profitability.
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Why It’s a Priority Now
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The 2019 Gartner HR Executive Priorities Report ranked Employee Experience as one of the top 3 global priorities for HR leaders.
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Over 50% of CHROs surveyed by Gartner made improving EX a key strategic objective.
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Forward-thinking companies understand: you can’t win the customer game if you’re losing the talent game.
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What Shapes the Employee Experience?
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In The Future of Work, author and futurist Jacob Morgan defines EX as the intersection of three workplace environments:

• Cultural
• Technological
• Physical

But in practice, the employee experience is shaped by much more:

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1. Management Quality : Do your leaders create psychological safety, give feedback, and coach performance?
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2. Cross-Team Collaboration : Are people encouraged to work together across silos, or stuck in organizational bottlenecks?
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3. Values & Purpose Alignment : Can employees see a clear link between their work and the organization’s mission?
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4. Communication Transparency : Are business goals and decisions shared in a clear, open, and consistent manner?
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5. Development & Growth : Do people have opportunities to build skills, grow careers, and try new things?
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6. Work-Life Integration : Is there room for real balance—or are people burning out behind the scenes?
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7. Recognition & Empowerment : Do people feel their ideas count? Are their strengths being used?
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8. Tech That Works :Outdated or clunky systems quickly erode employee satisfaction. Seamless, intuitive tools enhance both performance and morale. All of these dimensions require thoughtful design and ongoing attention to create a resonant, future-proof employee experience.
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Design a Culture Where People—and Business—Thrive
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Ultimately, great EX is not an HR project. It’s a business imperative.
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It’s about building a culture where people contribute, grow, and succeed—both personally and professionally.
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At Bee’z Consulting, we specialize in transforming organizations by enhancing the employee experience. From leadership development to culture design and digital enablement, we help medium and large enterprises:
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• Boost performance
• Strengthen talent retention
• And become talent magnets for the next generation

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Ready to Transform Your Employee Experience?
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Let’s talk.

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We’d be happy to explore your needs and co-design the roadmap to a more engaging, productive and high-performing culture.

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‍Contacter Bee'z Consulting

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