Transformation Leadership
3 mins read

BOBST: building an everyday feedback culture in Group IT

‍The Challenge: When Feedback Doesn’t Flow, Growth Stalls

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At BOBST, leaders noticed something was missing. Feedback wasn’t flowing.

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Most conversations about performance happened only in formal settings: annual reviews, project debriefs, or occasional one-on-ones.

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Employees rarely asked for feedback, and many hesitated to give it, afraid of saying the wrong thing.

Trust can’t be declared. Feedback makes it visible.

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Without a clear, simple way to exchange feedback, valuable insights were lost.

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Opportunities for growth were missed. Alignment with BOBST’s mission and objectives? Slipping through the cracks.

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BOBST needed a solution that didn’t feel like another corporate process. It had to be practical, easy, and something people would actually use.

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Our Approach: Making Feedback a Gift, Not a Burden

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That’s where Bee’z Consulting stepped in.

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We designed a hands-on training that changed the way leaders and teams thought about feedback.

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Instead of a complicated process, we made it simple, natural, and effective.

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We designed a training that focused on three key ideas:
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  1. Feedback is for everyone: not just for managers. Peers, teams, and leaders all benefit from honest, constructive conversations.
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  2. Feedback should be simple and actionable: Using our simple and proven framework, employees learned to give clear, constructive feedback that is specific and solution-oriented​.
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  3. Tie it to what matters: The most powerful feedback connects to BOBST’s mission, values, and individual or team goals.

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To bring these ideas to life, we ran an interactive workshop with the Group IT Leadership Team, guiding them through real-world feedback scenarios.

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The workshop used interactive exercises and real-life scenarios to show how feedback can be seamlessly integrated into daily work​.

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They practiced giving and receiving feedback in ways that felt natural and constructive, without overcomplicating it.

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The response? They loved it.

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The Turning Point: A Simple Tool That Spread Fast

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Something remarkable happened.

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The IT leadership team didn’t just adopt the framework. They immediately saw its potential beyond their own teams.

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They came to us with a request: "This works. Can you help us roll it out to our teams?"

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They didn’t want feedback to be just a leadership exercise. They wanted everyone in IT to use it, to make feedback part of the company’s culture, not just a one-time training.

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One workshop quickly turned into many. Feedback went from being an occasional task to an everyday habit.

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What started as one workshop quickly scaled.

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What Made It Work?

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  • ✅ Simplicity drives adoption: A clear, structured framework makes it easy to use in real conversations.
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  • ✅ Leadership sets the tone: When leaders actively model and encourage feedback, the practice spreads fast.

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The Impact: A Feedback Culture in Action

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  • ‍Employees feel comfortable giving and receiving feedback, without fear or hesitation.
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  • Teams use feedback to improve every day, not just at review time.
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  • ‍Conversations are tied to business goals, making feedback meaningful and impactful.

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‍Why This Matters for You

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BOBST is a manufacturing company. But this approach works anywhere: IT, operations, sales, finance, healthcare, life sciences, and mission-driven organizations.
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  • In hospitals and life sciences, feedback isn’t just helpful. It’s lifesaving. Clear, honest communication improves teamwork and decision-making.
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  • ‍In nonprofits and mission-led organizations, feedback strengthens collaboration, ensuring that every action drives impact.

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Wherever people work together, feedback can fuel growth, alignment, and innovation.‍

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A Competitive Advantage for the Future

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Leading companies aren’t just managing people. They’re empowering them.

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They’re shifting from top-down leadership to agile, feedback-driven cultures where learning and improvement happen in real time, not once a year.

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BOBST embraced that change, making feedback a gift: a tool for growth, not just a corporate formality.

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Now, it’s your turn.

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If you want a culture where people grow, collaborate, and improve, without making feedback complicated, we can help.

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Let’s make feedback a gift in your company, too.

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📩 Contact Bee’z Consulting to get started.

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Same client, second engagement

At BOBST, we also supported IT and the business in adopting new ways of working on technology projects, worldwide. Read the case: new ways of working between IT and the business

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